Monday, December 23, 2013

The Benefits Of Microsoft Publisher Business Card Templates

By Jeannie Chapman


You never know who can potentially benefit your business. Whether you are at a networking event or chatting with someone at a party it can be surprising who can help you out. Therefore it is important to be prepared. However you do not necessarily need a graphic designer to create an effective business card. Using Microsoft Publisher Business card templates can make this a lot easier.

As the name suggests everything is laid out as you need it. All you need to do is add the details that are applicable to you. The kind of template you use will depend on the product or service that you are offering your potential clients and how you intend to promote yourself to them.

Whatever design you choose you have to consider the relevant information needed. Contact details are essential as this is how people will find your company! While in the past this would have focused mainly on postal addresses and phone numbers increasingly more businesses use social media and promote via a variety of platforms so you may wish to include these details as well.

A double sided one is better suited to people who have a bit more information they need to impart. You may want to put contact details on the front and have more details on the back. Details on the back may include a promotion or enticing a potential customer to go on your newly relaunched website. There is no right or wrong as such it is more about choosing a design best suited to your needs.

A single sided design works best for people who only have a few contact details and a basic summary of your business. However a double sided design is best for adding more information such as special offers or if you want to encourage people to visit your website. The back is also a good place to put on a map, ideal if you are a new company and you want people to be able to find you!

You also need to think about whether you want a portrait or landscape orientation. A lot of companies use landscape orientation as people tend to put their cards in either wallets or lanyards. Remember to print preview so you can be sure that all the information is included in the final print and that you do not waste money printing incorrect information or miss details off the bottom of the page.

When looking through templates consider the kind of product or service you are offering and whether the template works for it. Brighter colours are often best for companies targeting children or for artistic businesses. However if you are involved with finance or insurance you may want a simpler design with just the logo and contact information in order to give a sleeker and more professional look.

If you are using Microsoft Publisher Business Card templates for the first time then it is best to look for online tutorials. A visual demonstration can often make it easier to create a design. You should also consider whether or not you intend to use a professional printer. A professional printer is best if you want to print off a lot of them. Look online for more information and to get feedback from other users to get the best results from your design.




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